Press Release

New Book Helps Small Businesses Market Products Faster, Cheaper.

How To Market A Product for Under $500 is a step-by-step action plan for marketing a product nationally without phone calls. Readers can learn the inside secrets of direct marketing in a few evenings of enjoyable reading this book. Information-rich text and examples are crammed into a 2 1/2 lb., easy to follow marketing tool & reference book.      "Anyone can market a product nationally, working just by themselves, from their home or small office - for under $500," says the author Jeff Dobkin, who spent over two years researching and writing the reference data. The methods in the book provide in-depth direct marketing techniques to increase the effectiveness - AND lower the cost - of any PR, marketing, direct marketing, or advertising campaigns for new or existing programs.      "A few evenings with this book will change the way you market products, forever. You'll never, ever even consider going back to your old style of marketing again," says Dobkin. A 100% satisfaction guarantee is offered with every copy, and Mr. Dobkin reminisces "Yep, I got one back last year sometime."      The book is written to make it easy for anyone to bring a product to market; investors and downsized corporate entrepreneurs with little or no experience in small business marketing, home-office businesses, to owners of small businesses with up to 20 employees. The heavily referenced book is also for the professional marketer looking for innovative or new low-cost marketing techniques. How To Market A Product for Under $500 provides a firm foundation in marketing - with plenty of examples; then offers advanced techniques in traditional and non-traditional marketing. For example, unusual marketing techniques are discussed such as how to do all your marketing in a single evening, and how to complete your entire publicity campaign the following day - even just working by yourself. No Brochure? You don't need on to use Jeff Dobkin's Multiple Exposure Marketing techniques. The last chapter - The $500 Campaign - is a unique, easy to follow national marketing plan and as promised costs less than $500.      It's almost 400 pages of information-rich reading in Mr. Dobkin's breezy-to-read conversational style of writing. And crammed with inside secrets of practical direct marketing. "You've never learned this stuff in college. It's lean and concise marketing information," says Dobkin. "You know the boring historical part you always skipped over in your college textbooks? I left that part out." How To Market A Product for Under $500 is available in the D & P Web Store for $35.00 (postage included), Credit Card orders welcome.